The Verge: streaming is it.

HBO Max needs to pay off for AT&T — especially as other parts of AT&T’s television businesses flounder. People aren’t paying for cable bundles anymore. Even if they want access to TNT for basketball games, a lot of customers don’t want the other networks that come with it — especially when content from those networks wind up on Netflix, Hulu, Peacock, or Amazon Prime Video a short while later. AT&T needs those customers cutting their cable and other TV packages to transition over to HBO Max. Although AT&T boasts that HBO Max has more than 28 million subscribers, the company includes people who are eligible but have not activated those subscriptions; 70 percent of those eligible to use HBO Max for free as part of an upgrade have yet to do so, according to Variety.

We live in an a la carte world. The pump has to be primed for viewers to watch what they want when they want. Essentially, the media companies want to make the horse drink the water.

Michael L. Douglas @doctorpundit

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