POTUS spent $1M on in Facebook ads urging users to sign a birthday card to commemorate his 73rd [birthday] (https://news.vice.com/en_us/article/3k345b/trump-has-spent-nearly-dollar1-million-wishing-himself-and-melania-happy-birthday-on-facebook).
The users who click through to sign such ‘cards’ have offered gobs of contact information to help the president’s re-election effort build out voter lists that will be crucial to raising money. Imposing an arbitrary deadline for supporters to act, the birthday ads have been essential to a digitally savvy Trump campaign that strategists say has built out a sizable early lead over Democrats in collecting voter data.
The cult in action.
