POTUS spent $1M on in Facebook ads urging users to sign a birthday card to commemorate his 73rd birthday.
The users who click through to sign such ‘cards’ have offered gobs of contact information to help the president’s re-election effort build out voter lists that will be crucial to raising money. Imposing an arbitrary deadline for supporters to act, the birthday ads have been essential to a digitally savvy Trump campaign that strategists say has built out a sizable early lead over Democrats in collecting voter data.
The cult in action.
