The battle to preserve both quality healthcare delivery and access to that care is the cornerstone of health reform. Amid all the bluster surrounding the reform debate, sometimes the solution is greatly obfuscated by the trees which populate the proverbial forest. One physician here in the Twin Cities is nabbing some front page attention as he attempts to reform health care delivery on his terms — one patient at a time.

In art terms, you might say [Dr. Sam] Willis leans toward minimalism — as in minimizing health care costs for his patients, and simplifying their dealings with the byzantine medical system. Rather than ask for proof of insurance, he offers monthly memberships priced at $60, much lower than the average comprehensive paid-through-employer insurance benefits.

The shift toward concierge care may be nothing new, but this young physician’s intrepid attitude — in a healthcare marketplace where primary care’s feast overrides famine with all of the help major staff model provider groups and health systems can generate — is extremely refreshing. I hope he’s even more successful in a year. | LINK

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