Sunday § June 28, 2009
Organizing Group Seeks to Humanize Obama’s Healthcare Reform Efforts
Always go with the “human element” as an age-old, time-tested way of pulling at your emotional heartstrings to … sell a product. In this case, the “product” is President Obama’s healthcare reform package. A liberal advocacy group is going out to collect stories, sans all the messy details, from real people as they struggle with the ongoing access to quality, affordable healthcare. The group is apparently sanctioned by Obama.
Yesterday, the group recruited thousands of its volunteer members to gather in farmers’ markets, rehab clinics, parks, and libraries nationwide as part of a National Health Care Day of Service. It was a do-gooder occasion with a blunt, short-term political objective: calling attention to the administration’s “work to reform America’s healthcare system,’’ as Michelle Obama put it in an e-mail to supporters.
It’s a little difficult to know if this effort will have any impact on pending legislation to, at best, offer some sort of (likely dilute) public healthcare financed option for Obama, hard luck story or not. | LINK
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