FDA Issues Draft Guidelines on Pharma and Device Advertising

[This article posted on May 27, 2009. It is posted within the following categories: Pharma & Devices, via Michael Douglas, MD, MBA.]

The FDA is drafting guidelines for medical device and drug makers concerning the portrayal of information on advertisements about their products. What’s interesting about this move is that, in addition to the usual information regarding the use of outright bogus claims as a violation of FDA rules, the agency also advises against the use of stubtle advertising techniques which may portray a drug or device as wholly benign amid known adverse effects and rigorous monitoring schedules — a practice they say is “deceptive” and “discordant”. | PDF LINK

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