We all know that the swift development of an electronic medical records universe constitutes one of President Obama’s major benchmarks of healthcare reform in the coming decade. Corporate behemoths like Google have embraced electronic health record (EHR) technology, paving the way for a market, though nascent, that is ripe for vigorous growth. Now you can count another herculean player using its heft in entering the healthcare marketplace via EHR distribution — WalMart.

The big box discount retailer is partnering with Dell computers and an IT company to deliver its brand of EHR to physicians and healthcare organizations. You may recall that WalMart spearheaded and has successfully negotiated the resale of bargain basement generic medications for patients, invigorating the market for non-branded pharmaceuticals. It plans a similar trajectory with this venture, which will be marketed to smaller healthcare organizations and physicians in small group or solo practices. | LINK

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