HHS Takes to Print Media with Healthcare Quality Data

The U.S. government is getting bolder.  For a while now, the CMS has posted on its website quality parameters designed to give patients-as-consumers even more information when comparing one healthcare plan or entity with another — the idea of transparency.  Today, in over 50 of the largest media markets, the government agency has taken to putting out full page ads in newspapers, essentially pushing this information to healthcare consumers.  Feeling bored?  Or just inquisitive?  The Dept. of Health & Human Services’ site and explanation are here.